Urban Care is an open community–based organisation designed to achieve community participation in the enhancement and beautification of Palmerston North.

Urban Care's mission is to enhance community wellbeing, both mental and physical, through the provision of an improved landscape while at the same time improving the City as a desirable visitor destination. The organisation's goal is to work with the community, other groups and organizations in order to achieve our goals and objectives to promote and work towards the beautification of Palmerston North City.

Urban Care's Objectives

• To encourage ecological enhancement of the urban environment through the use of appropriate plantings and landscaping, thereby providing increased bio-diversity, shade and shelter, and extending the links in the public green corridors into private land;
• To engender an ethic among landowners, residents and businesses of responsible property management and presentation, with a special emphasis on street frontages;
• To encourage in citizens a sense of belonging and pride in the environs, thereby leading to a reduction in vandalism and theft of plant materials and other community property;
• To foster recognition of local cultural and heritage values and integrate cultural identity and artwork into the urban environment;
• To take practical steps towards becoming an environmentally sustainable City, with energy efficiency and waste reduction being among our goals;
• To raise public awareness of our goals and objectives;
• To undertake incentive programs, projects and events as required;
• To raise funds towards achieving our goals and objectives;
• To operate in an agreed formal manner with an open membership policy.