Tip #17: Follow Up
Kindly provided by Kerri Tilby-Price from Exult (helping non-profits grow).
How many times has someone mentioned they would buy a raffle ticket, make a donation or sponsor an event, and it failed to happen because you didn’t follow up? My guess is it happens more than you realise.
It’s a good idea to set aside one day each week where you commit to following up with potential supporters. It doesn’t have to be formal or pushy, just a simple email or phone call to touch base and see what else that may need from you. Often these potential supporters are grateful for the reminder and it’s all it takes to get them to over the line. If the potential supporter is not quite ready to commit, this follow up is a simple way to make sure the conversation stays on track.