Tip #8: Stay Connected to the Front Line

Kindly provided by Kerri Tilby-Price from Exult (helping non-profits grow).

In many organisations the person responsible for fundraising is also responsible for running the programmes, managing staff and recruiting volunteers. While this is undoubtedly a big ask (and certainly not ideal), it does make it easier to talk to potential supporters when you know exactly what is happening on the front line.

If you’re lucky enough to only wear one hat, and your whole role is dedicated to raising funds, you need to make a special effort to stay connected to the front line. Attend programmes, pitch in with special projects, and talk to clients, staff and volunteers on a regular basis. This not only ensures you are well informed when talking with potential supporters; it helps keep you motivated and excited about the cause as well.

Fundraisers who work in isolation can unwittingly find themselves disconnected from the organisation. While they may be ticking all the right boxes and completing the necessary tasks, their passion for the cause dilutes, their understanding of the programmes lessens, and their effectiveness as a fundraiser declines. Staying connected to the front line is essential for fundraising success.

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