Tip #13: Stop Assuming People Won't Want to Give
Kindly provided by Kerri Tilby-Price from Exult (helping non-profits grow).
Too many donations have sat unrealised because someone assumed a person wasn’t able or willing to give. Making this assumption is the quickest way to kill a potential donation, because when you assume someone won’t want to give – you don’t even bother asking.
Next time you find yourself making this assumption (and we all do it), STOP, and do your homework. There is usually more to a potential donor than meets the eye..